• Category – Spirits, American whiskey, Bourbon, 46.5% abv
  • Available – From this month
  • Location – The US, available in selected states
  • Price – SRP of US$49.99, per 37.5cl bottle

Brown-Forman has debuted a new limited-edition iteration in the US from its Old Forester brand.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Old Forester 1910 Extra Old is the third release in ‘The 117 Series’ – a rare-expression line-up introduced by the brand owner last Spring. The Bourbon comprises Old Forester 1910 Old Fine Whisky that has been aged for 18 months in a second barrel made of an unspecified wood.

Retailing at US$50 per 37.5cl bottle, the Bourbon is available from the Old Forester distillery, as well as in selected stores in Kentucky, Nebraska, New Hampshire, North Dakota and Washington DC.

“This release in The 117 Series is a curious exploration into the intensity of the proprietary heavily charred 1910 barrel,” said master taster Jackie Zykan. “This liquid was allowed to rest for 18 months in this secondary barrel, extracting significantly more of the heavily charred influence.”

Last month, Brown-Forman released the oldest expression to date from its The Glendronach Scotch whisky brand. The Glendronach 50 Year Old single malt is limited to just 198 bottles worldwide.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Why Scotch whisky could take years to rebound in the US – Click here for a Just Drinks comment

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact