
A protracted trade dispute has blocked single malt Scotch whisky’s access to the all-important US market at a time when the category desperately needs to demonstrate its relevance. As trends rapidly accelerate, this lack of visibility could damage Scotch for years to come, warns spirits commentator Amy Hopkins.
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Topics in this article: Brown-Forman, Category Comment - Aged Spirits, Diageo, Johnnie Walker, Scotch Whisky Association