- Category – Carbonated soft drinks, sugar-free
- Available – From this month
- Location – The UK
- Price – From GBP0.69 (US$0.89) per 33cl can
Britvic has unveiled the first of a new series of sugar-free variants from CSD brand Tango in the UK.
‘Tango Editions’ is a rotational-flavour series from the UK-headquartered brand owner, with the first iteration – Tango Berry Peachy – hitting supermarket shelves in the country this month. The peach & raspberry-flavoured drink is available in 50cl and 2-litre bottle formats, as well as in 33cl cans.
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By GlobalData“We know how important it is to keep shoppers on their toes with exciting new innovation, especially in the fruit carbs category,” said Britvic’s at-home commercial director, Ben Parker. “Our ‘Tango Editions’ range was developed for exactly this reason – so retailers can offer their shoppers a series of rotational flavours which disrupt the category through bold tastes, liquids and pack designs.”
Sugar-free flavours now represent a third of sales from the Tango brand, according to Britvic. Tango Berry Peachy is the group’s latest innovation in the category, following the launch of a ‘Dark Berry’ expression 12 months ago.
In its latest financial results, Britvic posted a 16.5% rise in year-on-year sales from the three months to the end of December.
Supply Chain Special – What’s the impact on soft drinks? – Click here for a Just Drinks comment
