Share this article
  • Category – Soft drinks, still
  • Available – From this week
  • Location – The UK, available in the off-premise channel
  • Price – SRP of GBP1 (US$1.30) per 50cl bottle

Britvic has added a third variant to its Robinsons cordial brand’s ready-to-drink line in the company’s home market.

Blackberry & Blueberry joins Raspberry & Apple and Peach & Mango in the range, all of which are available in single 50cl bottles as well as 12- and 24-bottle packs in the UK off-premise. The no-added-sugar extension was relaunched last year.

The brand owner, which is also PepsiCo’s soft drinks bottler in the UK, cited its own research as showing that 55% of retailers in the UK have added new soft drinks launches and flavours to their offerings to boost on-the-go sales since lockdown restrictions have eased”

Earlier this year, Britvic posted a 16.5% lift in sales from the three months to the end of December. The group said at the time it expected a performance boost in the UK in the coming months as COVID-related restrictions eased.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Supply Chain Special – What’s the impact on soft drinks? – Click here for a Just Drinks comment