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March 31, 2022

Britvic’s Robinsons Blackberry & Blueberry – Product Launch

Britvic builds on the relaunch of Robinson's RTD in 2021

By Conor Reynolds

  • Category – Soft drinks, still
  • Available – From this week
  • Location – The UK, available in the off-premise channel
  • Price – SRP of GBP1 (US$1.30) per 50cl bottle

Britvic has added a third variant to its Robinsons cordial brand’s ready-to-drink line in the company’s home market.

Blackberry & Blueberry joins Raspberry & Apple and Peach & Mango in the range, all of which are available in single 50cl bottles as well as 12- and 24-bottle packs in the UK off-premise. The no-added-sugar extension was relaunched last year.

The brand owner, which is also PepsiCo’s soft drinks bottler in the UK, cited its own research as showing that 55% of retailers in the UK have added new soft drinks launches and flavours to their offerings to boost on-the-go sales since lockdown restrictions have eased”

Earlier this year, Britvic posted a 16.5% lift in sales from the three months to the end of December. The group said at the time it expected a performance boost in the UK in the coming months as COVID-related restrictions eased.

Supply Chain Special – What’s the impact on soft drinks? – Click here for a Just Drinks comment

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