Bottega 0 alcohol-free sparkling wine alternative

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy

Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Category – CSD, grape-based, wine alternative, 0% abv

Available – From this month

Location – The UK, initially available in Harvey Nichols outlets

Price – SRP of GBP9.50 (US$13.25) per bottle

Italian winemaker and distiller Bottega is readying the UK release of a non-alcoholic version of its namesake rosé.

Bottega 0, which is produced at the company’s winery near Venice, is made using grape must and is being positioned as “meeting the needs of those who, for health or religious reasons, do not consume alcoholic beverages”. The SKU will be a Harvey Nichols exclusive in the UK.

Once the grapes have been harvested, the must is held in refrigerated tanks, thereby preventing fermentation. The liquid is then carbonated.

Almost ten months ago, Italy’s national wine committee approved a new Controlled Designation of Origin (DOC) for Prosecco producers, allowing them to make a rosé version of the country’s national sparkling wine.

Why the future for wine in cans has arrived – Click here for a just-drinks comment

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy