- Category – Cider, 5% abv
- Available – From this month
- Location – The US, available nationwide
- Price – SRP of US$10.99 per six-pack
The Boston Beer Co is seeking to tap into demand for flavoured hard cider with the launch of a new tropical fruit variant from its Angry Orchard brand in the US.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Angry Orchard Tropical Fruit Hard Cider is available nationwide from this month in a six-pack format from selected off-premise operators. The launch is Boston Beer’s third flavoured hard cider from Angry Orchard, following the debut of Peach Mango and Strawberry a year ago.
“Angry Orchard has always been a flavourful, fruit-forward ready-to-drink alcohol option,” said head of marketing Kelli McCusker. “With drinkers increasingly exploring variety and flavour experiences, we’re excited to launch … Tropical Hard Cider. This capitalises on the growth of hard fruit ciders.”
To mark the release, the company is running a Social Media competition offering consumers the chance to win a “tropical vacation”. Running until 7 April, the online push has a top prize of US$10,000 in cash.
In its most recent financial results, Boston Beer reported a near-25% slide in sales from the three months to the end of December, but still finished the year 18.5% up on 2020.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAre brands missing the opportunity of less-able consumers? – Consumer Trends
