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November 13, 2020

Blake’s Hard Cider’s Berry Cranders winter cider – Product Launch

Blake's Hard Cider is targeting the US holidays with a seasonal release from its namesake brand.

Blake’s Hard Cider’s Berry Cranders winter cider

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Cider, 6.9% abv

Available – From later this month

Location – The US, available in the off-premise channel and online

Price – Not specified

Blake’s Hard Cider is targeting the US holidays with a seasonal release from its namesake brand.

Blake’s Berry Cranders, which launches next week, is the debut variant in the Michigan-based ‘Limited Series’. The 6.9% abv hard cider is flavoured with cranberry and ginger armada and has been positioned as a spiced winter offering for consumers.

Berry Cranders will be available in 12oz (35.5cl) can six-packs in the run-up to Christmas across Blake’s Hard Cider’s 19-state footprint in the US.

“2020 has certainly been a memorable year and 2021 will mark 75 years my family has been in the farm and apple business,” said Blake’s founder & owner Andrew Blake. “This year … we had a special focus on creating a hard cider that would capture the flavours of the holidays and being together.”

Earlier this year, the privately-owned company, which moved into cider production seven years ago, added a further three variants to its lower-calorie range.

How to engage consumers with your virtual event – consumer trends

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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