View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
November 2, 2021

Bimber Distillery’s The Spirit of the Underground Release No 2 – Product Launch

The four additions bring the range's total to eight single malt expressions to date.

By Rhodri Morgan

  • Category – Spirits, whisky, single malt, 57.8- 58.9% abv
  • Available – From this month
  • Location – Available worldwide, online
  • Price – In the UK, SRP of GBP125 (US$170.48) per 70cl bottle

London’s Bimber Distillery has added four more expressions to one of its limited-edition single malt whisky collections.

The extensions come from the craft distiller’s ‘Spirit of The Underground’ range, which was created in partnership with Transport for London (TfL) earlier this year and will eventually total 44 expressions. The no-age statemented expressions are:

  • Chancery Lane – aged in ex-Madeira casks, 57.8% abv, 298 bottles
  • London Bridge – ex-Port barrels, 58.7% abv, 298 bottles
  • Victoria – ex-rye whiskey barrels, 58.2% abv, 271 bottles
  • Paddington – ex-Pedro Ximenez Sherry casks, 58.9% abv, 314 bottles

The four, which join four ex-Bourbon cask-aged iterations released to mark the range’s launch in May, are available to purchase this month from the Spirit of The Underground website.

“For this second collaborative release with TfL, we have selected four distinctive and exceptional casks from amongst our very finest,” said spokesperson Matt McKay. “Each typifies our hand-crafted approach to whisky making, whilst at the same time offering an ever-broadening selection of flavour experiences with which to celebrate the history and diversity of our home – London.”

In July, the company unveiled its 14-strong ‘The Country Collection’ series, with each iteration being made exclusively available in a different market.

The spirits marketing balancing act between aspirational and exclusive – Click here for a Just Drinks comment

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks