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April 16, 2021updated 10 May 2021 12:31pm

BevCanna takes Trace plant drinks brand to Asia

BevCanna is expanding the global footprint of its recently-inherited Trace plant-based beverage brand with a move into Asia-Pacific.

BevCanna is expanding the global footprint of its recently-inherited Trace plant-based beverage brand with a move into Asia-Pacific.

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The Canadian cannabis beverage producer said earlier this week that Trace will soon be available in China, Japan and the Philippines. The move comes four months after BevCanna acquired Trace brand owner Naturo Group for a reported CAD20m (US$15.7m).

“The Asian market is a natural fit for our Trace line of plant-based and alkaline products,” said BevCanna’s president, Melise Panetta. “Our portfolio of products will address a growing demand for nutraceuticals and wellness-focused natural products, and we’re pleased to announce our anticipated expansion into these significant markets.”

According to the company, Trace’s portfolio, which included still and sparkling alkaline spring waters, all contain minerals that offer multiple health benefits including improved cognitive performance, digestion and immune system support.

Last month, Constellations Brands and Canopy Growth expanded the North American distribution footprint of their Quatreau CBD beverage brand to the US.

How teenagers in the US view alcohol and cannabis – click here for a just-drinks analysis

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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