Ending a two-year dispute, the Confederation of Belgian Breweries (CBB) announced today it has reached an out-of-court settlement with Coors Brewing Company of Golden, Colorado regarding the labeling, packaging and advertising of Coors’ Blue Moon beer. According to the Belgian brewers, Coors has agreed to change the labels and packaging for its Blue Moon beer to ensure that American consumers are not confused and understand that Coors’ Blue Moon Belgian White style beer is not a Belgian beer, but is brewed in the United States.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)


Already a Member? LOGIN HERE


Companies Intelligence

View all

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE