View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
September 6, 2021

Beavertown Brewery’s Wizard Blizzard – Product Launch

The new IPA is cold fermented for "a crisper taste".

By Andy Morton

  • Category – Beer, IPA, 6% abv
  • Available – From this month
  • Location – The UK
  • Price – SRP of GBP2.60 (US$3.60) per 33cl can

UK-based Beavertown Brewery has released a cold-fermented IPA.

Wizard Blizzard is fermented in the same way as a lager to give it a “crisp, refreshing taste”, said Beavertown late last week. Extra hops are then added to the beer for a fuller flavour than a lager.

According to Beavertown, Wizard Blizzard is a “punchier” version of the brewery’s new lager, Bones, which was released last month.

Beavertown, a London brewer that is part-owned by Heineken, is in the middle of a new marketing drive in the UK. Last month, the brewer announced plans to open its first pub. Corner Pin, which sits across the road from Tottenham Hotspur’s football stadium in London, is set to open this month.

“You’re less worried about who you’re fighting and thinking instead ‘how am I relevant?’” – Just Drinks speaks to Heineken’s global director for international premium beer, Marcelo Moller

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks