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December 3, 2021

Beavertown Brewery’s Ghost hard seltzer – Product Launch

The Ghost range has four different abv's and prices.

By Andy Morton

  • Category – Alcoholic sparkling water, 2.5%-8% abv
  • Available – From this month
  • Location – Online and from Beavertown’s on-premise outlet in London
  • Price – See below

Beavertown Brewery has released a hard seltzer line that ranges in alcoholic strength from 2.5% abv to 8%.

The London brewer, which is part-owned by Heineken, said the four Ghost hard seltzers target a number of consumption occasions, from a weekday evening with the 2.5% abv, to “nights out out” with the 8% variant. The two other alcoholic strengths are 4% and 5.5%.

The SRPs of the Ghost line are:

  • 2.5% – GBP2.40 (US$3.20) per 33cl can
  • 4% – GBP2.50 per 33cl can
  • 5.5% – GBP2.75 per 33cl can
  • 8% – GBP3.25 per 33cl can, and
  • Mixed case of 12 – SRP of GBP30

Beavertown opened the Corner Pin pub in North London earlier this year. The site is opposite Premier League club Tottenham Hotspur’s stadium.

“Having a big uncle or auntie over your shoulder is priceless” – just-drinks speaks to Beavertown Brewery founder & Heineken partner Logan Plant

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