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April 6, 2021

Beam Suntory’s Pinnacle Vodka Light & Ripe – Product Launch

Beam Suntory has unveiled a lower-calorie range for its Pinnacle Vodka brand.

Beam Suntory’s Pinnacle Vodka Light & Ripe

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Flavoured vodka, 30% abv

Available – From this month

Location – US

Price – See below

Beam Suntory has unveiled a lower-calorie range for its Pinnacle Vodka brand.

Pinnacle Vodka Light & Ripe, launched last week, consists of two flavours – Apricot Honeysuckle and Guava Lime. Both expressions have zero sugar and contain 73 calories per 4.5cl serving.

According to UK responsible drinking website Drinkaware, 4.5cl of a regular 40%-abv vodka contains 109 calories.

The two variants are on sale in the US with an SRP of US$1.99 per 5cl, $10.99 per 75cl and $18.99 per 1.75L bottle. The range is also available in the US through e-commerce platforms Drizly and ReserveBar.

Ahead of a US re-launch later this year, Campari Group in February announced the Skyy vodka brand will incorporate new liquid in its formula, as well as new-look packaging.

Is Plymouth Gin the unluckiest spirits brand ever? – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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