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April 6, 2021

Beam Suntory’s Pinnacle Vodka Light & Ripe – Product Launch

Beam Suntory has unveiled a lower-calorie range for its Pinnacle Vodka brand.

Beam Suntory’s Pinnacle Vodka Light & Ripe

Category – Flavoured vodka, 30% abv

Available – From this month

Location – US

Price – See below

Beam Suntory has unveiled a lower-calorie range for its Pinnacle Vodka brand.

Pinnacle Vodka Light & Ripe, launched last week, consists of two flavours – Apricot Honeysuckle and Guava Lime. Both expressions have zero sugar and contain 73 calories per 4.5cl serving.

According to UK responsible drinking website Drinkaware, 4.5cl of a regular 40%-abv vodka contains 109 calories.

The two variants are on sale in the US with an SRP of US$1.99 per 5cl, $10.99 per 75cl and $18.99 per 1.75L bottle. The range is also available in the US through e-commerce platforms Drizly and ReserveBar.

Ahead of a US re-launch later this year, Campari Group in February announced the Skyy vodka brand will incorporate new liquid in its formula, as well as new-look packaging.

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