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April 7, 2022

Beam Suntory’s Bowmore 1969 GTR-only single malt – Product Launch

The single malt is available now at London's Heathrow airport

By James Beeson

  • Category – Spirits, whisky, Scotch, Islay, single malt, 46.9% abv
  • Available – From this month
  • Location – Exclusively in Global Travel Retail
  • Price – SRP of US$42,000 per 70cl bottle

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Beam Suntory has added to the ‘Vaults’ series from its Bowmore brand with a 1969 expression available exclusively through Global Travel Retail (GTR).

The Bowmore 1969 is on sale from this week at London’s Heathrow Airport, with Amsterdam Schiphol Airport and Istanbul Airport set to follow later this year. Just 339 bottles of the 52-year old Islay single malt will be available globally.

The 1969 whisky is the final release in Bowmore’s ‘vault collection’ – a series of limited-edition iterations with an age of 50 years or over. Previous launches have included expressions from 1965, 1966 and 1964.

“The 1960s are truly the defining decade for Bowmore distillery and rightfully these incredible whiskies have become amongst the most admired and revered single malts we’ve ever produced,” said distillery manager David Turner.

Last year, Beam Suntory partnered Bowmore with Scottish graphic artist Frank Quitely to release a line of high-end GTR-only single malts. The ‘No Corners to Hide’ series included 23- and 32-year-old expressions featuring artwork from the Marvel and DC Comics illustrator.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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