![](https://www.just-drinks.com/wp-content/uploads/sites/29/2022/08/Beam-Suntory-D2C.png)
Beam Suntory has entered into a partnership with Canadian ecommerce technology firm BlackSquare, as the spirits group seeks to improve its direct-to-consumer (D2C) offer.
The Jim Beam brand owner hopes to leverage data to support its digital marketing and customer acquisition efforts.
Beam Suntory has entered into a partnership with Canadian ecommerce technology firm BlackSquare, as the spirits group seeks to improve its direct-to-consumer (D2C) offer.