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November 3, 2020

Beam Suntory readies UK push for Laphroaig – video

Beam Suntory has launched a new UK advertising activation for its peated Islay single malt brand, Laphroaig. 

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Beam Suntory has launched a new UK advertising activation for its peated Islay single malt brand, Laphroaig. 

The company said yesterday that the campaign, called ‘You’ll Always Remember Your First Laphroaig’, will roll out on 1 December. The push includes a 30-second TV ad and a 15-second social and digital media spot.

The campaign has been launched through Beam Suntory’s UK distribution JV with Edrington, Edrington-Beam Suntory UK, and follows the ‘Opinions Welcome’ advertising campaign, which played on the idea that everyone has their own reaction to Laphroaig.

Nick Ganich, head of brands at Edrington-Beam Suntory UK, said: “The idea that Laphroaig isn’t for everyone is what makes it such an iconic and inclusive brand. You may love or indeed dislike the taste, but what is certain is that drinking Laphroaig is a deeply personal experience that elicits great emotion and often debate amongst our customers and consumers.”

The campaign will also feature on video-on-demand through Sky Go, ITV and All 4 and across both Instagram and Facebook. UK retail and e-commerce outlets will also feature Laphroaig’s ‘Opinions Welcome’ gift packs in the lead-up to Christmas. 

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Free Whitepaper
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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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