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January 13, 2022

Barrell Craft Spirits BCS Gray Label Seagrass Canadian rye – Product Launch

By Olly Wehring

  • Category – Spirits, rye whiskey, Canada, 65.41% abv
  • Available – From this week
  • Location – The US, through selected off-premise outlets in 48 states and online at the company’s website
  • Price – SRP of US$249.99 per 75cl bottle

Barrell Craft Spirits has added a Canadian rye to its Barrell Seagrass line of whiskeys.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The Kentucky-based blender and bottler, which kicked off the series last year, has sourced a 16-year-old rye at cask strength. Like its predecessors, BCS Gray Label Seagrass is finished in three casks, in this instance barrels previously used for Martinique Rhum, Madeira and apricot brandy.

The expression is available in limited – albeit unspecified – numbers.

Just under a year ago, Barrell, founded by Joe Beatrice, unveiled Stellum Spirits, an umbrella brand for a set of American whiskies that debuted with two US iterations, a Bourbon and a rye whiskey. The pair then hit Australia in October.

What’s coming up in aged spirits in 2022? – Click here for Just Drinks’ predictions for the year ahead

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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