Barrell Craft Spirits BCS Gray Label Seagrass Canadian rye - Product Launch

Category – Spirits, rye whiskey, Canada, 65.41% abv
Available – From this week
Location – The US, through selected off-premise outlets in 48 states and online at the company’s website
Price – SRP of US$249.99 per 75cl bottle

Barrell Craft Spirits has added a Canadian rye to its Barrell Seagrass line of whiskeys.

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The Kentucky-based blender and bottler, which kicked off the series last year, has sourced a 16-year-old rye at cask strength. Like its predecessors, BCS Gray Label Seagrass is finished in three casks, in this instance barrels previously used for Martinique Rhum, Madeira and apricot brandy.

The expression is available in limited – albeit unspecified – numbers.

Just under a year ago, Barrell, founded by Joe Beatrice, unveiled Stellum Spirits, an umbrella brand for a set of American whiskies that debuted with two US iterations, a Bourbon and a rye whiskey. The pair then hit Australia in October.

What’s coming up in aged spirits in 2022? – Click here for Just Drinks’ predictions for the year ahead

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData