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April 15, 2021

Bacardi’s Tequila Cazadores pre-mix RTDs – Product Launch – Top ten Tequila markets 2021 data

Bacardi has added a pre-mix RTD to the portfolio of its Tequila Cazadores brand in the US.

By Jason Ingle

Bacardi’s Tequila Cazadores pre-mix RTDs

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Pre-mix RTD, Tequila-based

Available – From next month

Location – The US, available nation-wide

Price – SRP of US$14.99 per 12oz (35.5cl) can four-pack

Bacardi has added a pre-mix RTD to the portfolio of its Tequila Cazadores brand in the US.

Using Cazadores’ Blanco expression as its base, the three-strong line hits the market in four-packs next month. With an abv of 5.9%, the RTDs feature 100% blue agave Tequila and comprise Margarita, Spicy Margarita and Paloma variants.

Agave syrup is used as the sweetening agent.

“Tequila Cazadores is inviting consumers to ditch the average canned cocktails that contain questionable ingredients and lack flavour for an expertly crafted and modern on-the-go experience,” said Bacardi.

The brand extension comes less than a month after brand owner peer Beam Suntory unveiled Hornitos Tequila Seltzer, an RTD extension of Hornitos designed to tap into the hard seltzer craze in the US.

Privately-owned Bacardi acquired Cazadores from the Don Felix Banuelos family in 2002.

There’s an easy explanation why Tequila brand owners tend to concentrate their efforts on the US – The country accounts for more sales than the other nine markets in the top ten combined. According to GlobalData, Tequila volumes in the US this year are expected to come in at a shade under 20m nine-litre cases. After Mexico, in second place with estimated volumes of 8.2m cases, the best of the rest will be Russia closely followed by Germany.

Why Diageo is winning the slow-and-steady Tequila race – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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