Bacardi’s Dewar’s Double Agent 16 Year Old blended Scotch - Product Launch

Category – Spirits, whisky, Scotch, blended, 40% abv
Available – From this month
Location – Available in Global Travel Retail
Price – SRP of US$70 per 50cl bottle

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The Global Travel Retail (GTR) division of Bacardi has prepared the release of a 16-year-old expression from its Dewar’s blended Scotch whisky brand.

Dewar’s Double Agent 16 Year Old will debut this month at Singapore’s Changi Airport, before a wider GTR roll-out in July. The iteration has been created from a blend of whiskies that have been initially aged in Jerez Sherry and Islay malt whisky casks.

Following maturation, the whiskies are blended together and returned to oak casks for a minimum of 16 years. Finally, the liquid is split into two batches, with one half being finished in ex-Oloroso Sherry casks and the other in Islay casks.

Last year, Bacardi rolled out a 36-year-old Scotch from Dewar’s. Double Double 36-Year-Old underwent a “quadruple ageing process” involving an unspecified number of malt whiskies matured for over 36 years.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

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James Beeson

@BeesonOnBeer James has been Just Drinks' deputy editor since February 2022. Previously he worked at The Morning Advertiser and as a freelance journalist and photographer. His favourite drink is a pint of best bitter, poured through a sparkler.