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May 4, 2022

Bacardi’s Dewar’s Double Agent 16 Year Old blended Scotch – Product Launch

The expression will debut at Singapore's Changi airport

By James Beeson

  • Category – Spirits, whisky, Scotch, blended, 40% abv
  • Available – From this month
  • Location – Available in Global Travel Retail
  • Price – SRP of US$70 per 50cl bottle

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The Global Travel Retail (GTR) division of Bacardi has prepared the release of a 16-year-old expression from its Dewar’s blended Scotch whisky brand.

Dewar’s Double Agent 16 Year Old will debut this month at Singapore’s Changi Airport, before a wider GTR roll-out in July. The iteration has been created from a blend of whiskies that have been initially aged in Jerez Sherry and Islay malt whisky casks.

Following maturation, the whiskies are blended together and returned to oak casks for a minimum of 16 years. Finally, the liquid is split into two batches, with one half being finished in ex-Oloroso Sherry casks and the other in Islay casks. 

Last year, Bacardi rolled out a 36-year-old Scotch from Dewar’s. Double Double 36-Year-Old underwent a “quadruple ageing process” involving an unspecified number of malt whiskies matured for over 36 years.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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