
Bacardi is aiming to bridge the gap between aged and unaged rum with a Caribbean Spiced variant, according to the Bermuda-headquartered spirits company’s global brand director for rums and innovation.
Bacardi says there is a growing interest in “premium” rums but some consumers could be intimidated by the prospect of ordering an aged product for the first time.
Bacardi is aiming to bridge the gap between aged and unaged rum with a Caribbean Spiced variant, according to the Bermuda-headquartered spirits company’s global brand director for rums and innovation.