Bacardi has unveiled an activation for vermouth brand Martini, centred around the “power of sharing quality moments”. https://www.youtube.com/watch?v=nUHaUYUA0Eo The 'Time Best Shared' campaign kicked off across Martini's European markets this week and features advertising, PR and Social Media. Created by advertising agency AMV BBDO, the push also includes two ads, directed by Italian-Canadian filmmaker & artist Floria Sigismondi. The first, ‘Shared Memories', will be followed by ‘Shared Connections’, which will run across digital channels. "‘Time Best Shared’ reminds people about those magical moments when we meet friends and create lasting connections," said the brand's global VP, Victoria Morris. "The campaign celebrates those everyday moments when you can truly be yourself in the company of the people that matter most.” Last year, Bacardi introduced its Martini & Rossi Fiero aperitif to the US market, nearly three years after its original debut in Europe. Bacardi described the expression as “the biggest innovation for the [Martini] brand in the past 30 years”. Which beverage brand owners were the winners in 2021? - data