• Category – RTD, spirits-based, 9% abv
  • Available – From this month
  • Location – The US
  • Price – SRP of US$2.50 per 35cl can

Atomic Brands has added a new variant to its Monaco brand of pre-mix cocktails in the US.

Tequila Sun Crush is a blend of Tequila, orange liqueur and natural orange flavourings. The release is available immediately at selected retailers across the US.

The extension joins Moscow Mule, Kentucky Mule, Citrus Rush, Tequila Lime Crush, Blue Crush, Cranberry, Mango Peach, Black Raspberry, Tropic Rush and Purple Crush in the Monaco RTD range.

“Agave Tequila is a top-growing spirit, and we are thrilled to introduce a new RTD variety that taps into this booming interest for pre-mixed, Tequila-based cocktails,” said Atomic CEO Don Deubler. “With Tequila Sun Crush, we are marrying premium agave Tequila with refreshing, on-trend orange flavour to bring a new and exciting option to market this summer to meet this increasing consumer demand.”

In May, Diageo added 21 states to its Lone River Ranch Water brand’s US footprint – two months after acquiring the Tequila-based RTD’s brand owner, Far West Spirits.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

How spirits brand owners can ensure the home-cocktail trend sticks – Click here for a Just Drinks comment