View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
August 12, 2021

Atomic Brands’ Monaco Classic Mai Tai RTD – Product Launch

The 9% abv RTD is available at selected retailers across the US.

By Andy Morton

  • Category – RTD, spirits-based, 9% abv
  • Available – From this month
  • Location – The US
  • Price – SRP of US$2.50 per 35cl can

Atomic Brands has added a new variant to its Monaco range of pre-mix cocktails in the US.

Monaco Classic Mai Tai is a blend of light and dark rum equivalent to two shots of alcohol. The release is available at selected retailers across the US.

The extension joins Tequila Sun Crush, Moscow Mule, Kentucky Mule, Citrus Rush, Tequila Lime Crush, Blue Crush, Cranberry, Mango Peach, Black Raspberry, Tropic Rush and Purple Crush in the Monaco RTD range.

“With the revival of classic cocktails on the rise, we are excited to bring consumers a new RTD variety that meets this growing demand for pre-mixed, premium cocktails,” said Don Deubler, CEO of Atomic Brands. “Rum is increasing in popularity amongst drinkers, and the launch of our Classic Mai Tai marks our first rum variety in our craft cocktail line.”

Atomic released Monaco Tequila Sun Crush last month.

Talking shop – Is voice shopping the next frontier of online retail? – consumer trends

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks