View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
November 15, 2021updated 22 Nov 2021 11:06am

Fuller’s combines post-lockdown socialising with anniversary year for UK campaign

The promotion is available to claim for one day only on 16 November.

By Rhodri Morgan

Fuller’s has launched the latest campaign for its namesake beer brand in the UK.

‘The Fuller’s get together’, revealed today, enables eligible consumers in the country to purchase three beers, glasses of wine or soft drinks from one of the London-based brewer’s owned pubs for GBP5.28 (US$7.75). The price, which equates to GBP1.76 per drink, reflects the company’s 176th anniversary.

Consumers can register via the company website to redeem vouchers for the promotion, which will run tomorrow – 16 November – only across Fuller’s sites across the UK.

“‘The Fuller’s Get Together’ is the perfect way to celebrate the hospitality industry being back on its feet after the most challenging of years,” said marketing director Jane Jones.

Japanese brewer Asahi Group acquired the Fuller’s beer business from Fuller, Smith & Turner in 2019. In March, the company revamped the look of Fuller’s flagship beer, London Pride in anticipation of the re-opening of the UK on-premise channel.

How craft beer can work through its #MeToo moment – Click here for a Just Drinks comment

Related Companies

Free Whitepaper

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks