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November 15, 2021updated 22 Nov 2021 11:06am

Fuller’s combines post-lockdown socialising with anniversary year for UK campaign

The promotion is available to claim for one day only on 16 November.

By Rhodri Morgan

Fuller’s has launched the latest campaign for its namesake beer brand in the UK.

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‘The Fuller’s get together’, revealed today, enables eligible consumers in the country to purchase three beers, glasses of wine or soft drinks from one of the London-based brewer’s owned pubs for GBP5.28 (US$7.75). The price, which equates to GBP1.76 per drink, reflects the company’s 176th anniversary.

Consumers can register via the company website to redeem vouchers for the promotion, which will run tomorrow – 16 November – only across Fuller’s sites across the UK.

“‘The Fuller’s Get Together’ is the perfect way to celebrate the hospitality industry being back on its feet after the most challenging of years,” said marketing director Jane Jones.

Japanese brewer Asahi Group acquired the Fuller’s beer business from Fuller, Smith & Turner in 2019. In March, the company revamped the look of Fuller’s flagship beer, London Pride in anticipation of the re-opening of the UK on-premise channel.

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Disruptive start-ups to watch out for

2021 was a record-breaking year, with more businesses breaking into the billion-dollar club. Many start-ups have achieved or retained the unicorn status by the end of the year to reflect nearly a fivefold growth from that in 2020. This boom can be linked to a financing frenzy spurred by the quick adoption of technology and innovative solutions by start-ups gaining traction in response to the pandemic. However, the start-up ecosystem is now facing turbulent times for fundraising as investors seek long-term business strategies, valuations, and a route to profitability amid uncertain market circumstances. Nevertheless, 2022 has the potential to carry forward the momentum with multiple entities having a fair chance of being in the right place when aided by the right technologies. GlobalData leverages the power of alternative data to examine the health of start-ups across multiple dimensions including the quality of their innovations, market presence, and the funding they can attract. This helps our clients to analyze the disruptive potential of start-ups for early alliances, investments, and acquisition prospects to develop future-proof strategic roadmaps for a competitive advantage. Read our report and gather insights on the following topics:
  • Recent Unicorn trends
  • Unicorns in 2022
  • Future Unicorns
  • Start-ups to watch out for
Start-up ecosystem outlook by top geographies
by GlobalData
Enter your details here to receive your free Whitepaper.

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