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November 15, 2021updated 22 Nov 2021 11:06am

Fuller’s combines post-lockdown socialising with anniversary year for UK campaign

The promotion is available to claim for one day only on 16 November.

By Rhodri Morgan

Fuller’s has launched the latest campaign for its namesake beer brand in the UK.

‘The Fuller’s get together’, revealed today, enables eligible consumers in the country to purchase three beers, glasses of wine or soft drinks from one of the London-based brewer’s owned pubs for GBP5.28 (US$7.75). The price, which equates to GBP1.76 per drink, reflects the company’s 176th anniversary.

Consumers can register via the company website to redeem vouchers for the promotion, which will run tomorrow – 16 November – only across Fuller’s sites across the UK.

“‘The Fuller’s Get Together’ is the perfect way to celebrate the hospitality industry being back on its feet after the most challenging of years,” said marketing director Jane Jones.

Japanese brewer Asahi Group acquired the Fuller’s beer business from Fuller, Smith & Turner in 2019. In March, the company revamped the look of Fuller’s flagship beer, London Pride in anticipation of the re-opening of the UK on-premise channel.

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