Fuller’s has launched the latest campaign for its namesake beer brand in the UK.
‘The Fuller’s get together’, revealed today, enables eligible consumers in the country to purchase three beers, glasses of wine or soft drinks from one of the London-based brewer’s owned pubs for GBP5.28 (US$7.75). The price, which equates to GBP1.76 per drink, reflects the company’s 176th anniversary.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Consumers can register via the company website to redeem vouchers for the promotion, which will run tomorrow – 16 November – only across Fuller’s sites across the UK.
“‘The Fuller’s Get Together’ is the perfect way to celebrate the hospitality industry being back on its feet after the most challenging of years,” said marketing director Jane Jones.
Japanese brewer Asahi Group acquired the Fuller’s beer business from Fuller, Smith & Turner in 2019. In March, the company revamped the look of Fuller’s flagship beer, London Pride in anticipation of the re-opening of the UK on-premise channel.
How craft beer can work through its #MeToo moment – Click here for a Just Drinks comment
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
