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April 9, 2021

Aquilini Brands’ Boldr Vodka Soda RTD – Product Launch

Canada-based Aquilini Brands has lined up a 'vodka soda' RTD from its Boldr Hard Soda Co unit.

By Jason Ingle

Aquilini Brands’ Boldr Vodka Soda RTD

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – RTD, vodka-based, 5% abv

Available – From this month

Location – Canada, available in Alberta, British Columbia and Saskatchewan

Price – Not specified, available in 35.5cl cans

Canada-based Aquilini Brands has lined up a ‘vodka soda’ RTD from its Boldr Hard Soda Co unit.

Boldr Vodka Soda, which launches domestically later this month, will be available in four flavours – Black Cherry, Mango, Peach and Ruby Grapefruit. The range is produced using natural fruit flavour and contains 100 calories and 3g of carbs per 35.5cl can.

As well as single-flavour six-packs, the beverage also comes in a mixed 12-pack.

“Our research suggested that a large percentage of vodka soda drinkers weren’t satisfied with the flavour intensity of current market offerings,” said Boldr’s senior director of sales, Cam Matches. “We knew we had the opportunity to create a low-cal, low-carb option that offered a far superior taste experience.”

Aquilini Brands, which also operates in the wine category, is part of the Canadian conglomerate Aquilini Investment Group.

Earlier this week, domestic peer Sapsucker unveiled its own vodka-based RTD, which also features sparkling tree water.

Are hard seltzers paving the way for ‘soft seltzers’? – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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