Anora Group has signed a multi-faceted partnership with Dettling & Marmot for the launch of its Koskenkorva Vodka brand in Switzerland. Under the terms of the arrangement, revealed today, the distribution group will handle the sales, marketing and distribution of the Finnish brand in the country. The timescale and financial details of the tie-up were not disclosed. Anora added that the arrangement will see Koskenkorva roll out to selected retailers in Switzerland from next month. "Dettling & Marmot are widely recognised as one of the strongest independent distributors in the Swiss market and they have an impressive portfolio of well-known brands and a strong route to market footprint," said Anora's export director, Pontus Forth. Koskenkorva formerly sat within the operations of Finnish company Altia, prior to the latter's 2021 merger with Arcus to form Anora Group. Why 2021 was only okay, why 2022 will be about price and why M&A is on its way – Click here for the latest from the Just Drinks Analyst