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May 21, 2021

Anheuser-Busch InBev’s Bud Light Seltzer Iced Tea – Product Launch

Anheuser-Busch InBev has entered the hard seltzer iced tea category with a new Bud Light Seltzer flavour.

  • Category – Alcoholic sparkling water, 5% abv
  • Available – From this month
  • Location – The US, available nation-wide
  • Price – SRP of US$16.99 per 12x12oz (34.1cl) cans

Bud Light Seltzer Iced Tea has rolled out in the US in both a variety pack and its own standalone pack, the brand owner said yesterday. The iced tea, which has the same nutritional profile as other Bud Light Seltzers, has been released to capture US consumption occasions in the coming months.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

“With the Summer season upon us, we’re confident that consumers will enjoy … mixing flavours to create the perfect seltzer that can be enjoyed on the beach, at a BBQ or anywhere else,” said Bud Light marketing VP Andy Goeler.

Bud Light Seltzer Iced Tea is available in four flavours – Peach, Apple, Raspberry and Tangerine

The variant joins a growing number of hard seltzer iced teas in the US including The Boston Beer Co’s Truly Iced Tea, launched in January, and Mark Anthony Brands’ White Claw Iced Tea, released two months later.

In April. Boston Beer said the launch of its alcoholic iced tea helped the Truly brand outgrow the hard seltzer category almost two-fold, or by 50 percentage points, in the first three months of the year.

The dangers of promoting health with low- & no-alcohol offerings – sustainability spotlight

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Free Report
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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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