The nationwide activation, which ties in with the brewer’s wider ‘Let’s Grab a Beer’ initiative, has been designed to contribute towards the US administration’s target of a 70% vaccination rate by 4 July. If the target is met, consumers of legal drinking age in the country will be able to claim a free product from A-B InBev’s portfolio, including hard seltzer and non-alcoholic offerings.
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To qualify for a US$5 token from the brand owner, consumers must upload a selfie to the company’s ‘My Cooler’ website.
“We pride ourselves on stepping up both in times of need and in times of great celebration, and the past year has been no different,” said Michael Doukeris, who takes over from Carlos Brito as group CEO at the end of this month. “As we look ahead to brighter days with renewed optimism, we are proud to work alongside the White House to make a meaningful impact for our country, our communities and our consumers.”
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