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April 13, 2021

Amber Beverage Group takes Kah Tequila to China

Amber Beverage Group is to launch Tequila brand Kah in China.

Amber Beverage Group is to launch Tequila brand Kah in China.

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The company, which handles the bulk of drinks operations for Stolichnaya-owner SPI Group, said today it will roll out the Tequila through distributor ChinaBev. Commenting on the launch, global brand director Evija Sparane said Kah has all the attributes for success in China.

“Its authentic origin and brand story, as well as being a globally-appreciated Tequila, are elements Chinese customers value highly,” Sparane explained.

The China launch is part of a global expansion for Kah. The brand rolled out in Canada last year, and this year Amber will add new Global Travel Retail markets. The company also plans to expand distribution into the Mediterranean region and the Middle East including Turkey, Cyprus, Dubai, Spain and India.

Amber initially acquired a stake in Fabrica de Tequilas Finos, which produces the Kah brand, in 2016 and now owns the company outright.

Why Diageo is winning the slow-and-steady Tequila race – Click here for a just-drinks comment

Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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