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April 13, 2021

Altia Group’s Say Vodka Seltzer – Product Launch

Altia is joining the hard seltzer movement in its home market with the Finland-based group launching Say Vodka Seltzer this month.

By Jason Ingle

Altia Group’s Say Vodka Seltzer

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Alcoholic sparkling water, vodka-based, 4% abv

Available – From the beginning of this month

Location – Finland, available in the off-premise channel

Price – Around EUR2.80 (US$3.30) per can

Altia is joining the hard seltzer movement in its home market with the Finland-based group launching Say Vodka Seltzer this month.

Using vodka produced at its Koskenkorva distillery in the country, Altia is rolling out two variants of the alcoholic sparkling water – Orange & Guarana and Strawberry & Raspberry. The pair are positioned as a lower-sugar option with some of the sweetness coming from the natural fruit flavours.

“There are many vodka seltzers with a sugar content exceeding 20g per litre,” said Altia’s global brand ambassador, Mikael Karttunen. “In our Say Vodka Seltzers, it’s 12g. This is a level that adds fullness to the flavour but doesn’t linger as a dry aftertaste. The alcohol content of SAY drinks is at the reasonable level of 4%, which … decreases the calorie intake.”

Late last year, Altia, which is in the process of merging with Norway’s Arcus to form Anora Group, changed sales and marketing agent for the Koskenkorva vodka brand in the US.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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