Bolle Drinks is on a quest to “redefine” non-alcoholic wine. The UK-based business started marketing its alcohol-free wines last year, selling more than 50,000 bottles and is targeting 170,000 this year and around half a million in 2027.
Just Drinks met with CEO Gary Read in London to hear how Bolle has fared so far, its growth ambitions and his views on the category and the competition.
Bolle Drinks is on a quest to “redefine” non-alcoholic wine. The UK-based business started marketing its alcohol-free wines last year, selling more than 50,000 bottles and is targeting 170,000 this year and around half a million in 2027.