Earlier this week, Cognac-headquartered Maison Villevert unveiled the next chapter in the history of its G’Vine gin brand, with the relaunch of G’Vine’s Nouaison expression. Ahead of the event, just-drinks deputy editor Lucy Britner sat down with Maison Villevert CEO Jean-Sébastien Robicquet to talk about why the brand needed to change and what the future holds for Maison Villevert.
“Only dead fish go with the stream” – Interview, Maison Villevert CEO Jean-Sébastien Robicquet
Earlier this week, Cognac-headquartered Maison Villevert unveiled the next chapter in the history of its G'Vine gin brand, with the relaunch of G'Vine's Nouaison expression. Ahead of the event, just-drinks deputy editor Lucy Britner sat down with Maison Villevert CEO Jean-Sébastien Robicquet to talk about why the brand needed to change and what the future holds for Maison Villevert.