The Tequila category welcomed yet another celebrity-fronted brand last year, with Kendall Jenner unveiling 818 Tequila on Instagram in February. Last week, Just Drinks caught up with 818’s chief operating officer, Mike Novy, to hear how Jenner has been viewed by her Tequila peers and how working with a Social Media giant compares to working for a wine industry titan.
“Kendall Jenner doesn’t need to do this for the money” – Just Drinks speaks to Mike Novy, chief operating officer of 818 Tequila
818 Tequila's chief operating officer, Mike Novy, spills the beans on working with Kendall Jenner