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  1. Interviews
March 12, 2019

“Irish whiskey and gin can’t rest on their laurels” – Interview, Shane Hoyne, CMO, Quintessential Brands

Last month, Quintessential Brands opened the doors for the first time to its The Dublin Liberties Irish whiskey distillery and visitor experience, making its mark on the city's burgeoning whiskey scene. Ahead of the launch event, just-drinks deputy editor Lucy Britner sat down with Quintessential's CMO, Shane Hoyne, to talk about brand homes, the future of the Irish whiskey category and the company's broader acquisition plans.

Last month, Quintessential Brands opened the doors for the first time to its The Dublin Liberties Irish whiskey distillery and visitor experience, making its mark on the city’s burgeoning whiskey scene. Ahead of the launch event, just-drinks deputy editor Lucy Britner sat down with Quintessential’s CMO, Shane Hoyne, to talk about brand homes, the future of the Irish whiskey category and the company’s broader acquisition plans.

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