It has been a decade since William Grant & Sons established a standalone distribution unit in India. You may ask what took the company so long – India, after all, has long been the world’s largest whisk(e)y market by volume and Scotch giants Diageo and Pernod Ricard have been in-market much longer.
“Drinking has its taboo side in India, but that’s changing” – just-drinks speaks to William Grant & Sons’ India head, Sachin Mehta
It has been a decade since William Grant & Sons established a standalone distribution unit in India. You may ask what took the company so long - India, after all, has long been the world's largest whisk(e)y market by volume and Scotch giants Diageo and Pernod Ricard have been in-market much longer.