Earlier this week, The Coca-Cola Co came to town. The global roll-out of ‘Coke Studio’ for the group’s namesake CSD prompted head of global creative strategy & content Pratik Thakar to come to London. Just Drinks caught up with him to learn more about the music activation, specifically, and Coke’s marketing strategy, generally.

Pratik Thakar has held his current position at Coca-Cola since January last year

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