“A CBD launch in Europe? Nothing is off the cards” – just-drinks speaks to Ocean Spray Europe MD Caroline Bethell

Over the past two years, Ocean Spray has launched a raft of innovations in the US including CarryOn CBD and coffee "hybrid" Ocean Spray Brew. Now, the US cooperative's focus is on Europe as it releases Ocean Spray Sparkling Pink Cranberry in France and the UK, a new product that will not be available in its domestic market. Yesterday, just-drinks spoke to Ocean Spray Europe MD Caroline Bethell about her plans for the European market, whether a CBD Ocean Spray will launch on the continent and why consumers are getting used to less sweetness in their soft drinks.