As we come towards the end of the year, Just Drinks has spoken to senior figures at the beverage sector’s biggest names to get the inside track on what fills them with optimism and what is keeping them awake at night. In this piece, some of the non-alcoholic beverages industry’s major players have their say on what they think is to come in 2023.

Prinz Pinakatt – global head of Danone’s waters division

Just Drinks: What are you most excited about (from a business standpoint!) heading into 2023 and why?

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