Sam Gerber still goes to trade shows, but these days only in his dreams.
Trade shows, a staple of everyone's business year, have been among the hardest-hit sectors during the coronavirus pandemic. Their very design goes against even the loosest virus controls: packed with people who like to shake hands, often international and - in beverages, at least - lots of sampling.
Sam Gerber still goes to trade shows, but these days only in his dreams.