A recent study alleges industry-funded but independent organisations, set up to inform consumers about responsible drinking, exacerbate harmful behaviours through concealed “dark nudges” exploiting cognitive biases in consumers. Ben Cooper takes issue with serious and unsupported assertions made by the researchers from the London School of Hygiene & Tropical Medicine, particularly those concerning the crucial role medical professionals play in advising and scrutinising the work of such organisations.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only