What Monster’s alcohol U-turn means for soft drink crossovers

Far right image credit: SebastianO Photography // Shutterstock.com

Soft drinks brands’ forays into alcohol make good business sense, but leveraging the brand equity of products consumed by sub-LDA consumers is a risky affair.

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Disruptive start-ups to watch out for

2021 was a record-breaking year, with more businesses breaking into the billion-dollar club. Many start-ups have achieved or retained the unicorn status by the end of the year to reflect nearly a fivefold growth from that in 2020. This boom can be linked to a financing frenzy spurred by the quick adoption of technology and innovative solutions by start-ups gaining traction in response to the pandemic. However, the start-up ecosystem is now facing turbulent times for fundraising as investors seek long-term business strategies, valuations, and a route to profitability amid uncertain market circumstances. Nevertheless, 2022 has the potential to carry forward the momentum with multiple entities having a fair chance of being in the right place when aided by the right technologies. GlobalData leverages the power of alternative data to examine the health of start-ups across multiple dimensions including the quality of their innovations, market presence, and the funding they can attract. This helps our clients to analyze the disruptive potential of start-ups for early alliances, investments, and acquisition prospects to develop future-proof strategic roadmaps for a competitive advantage. Read our report and gather insights on the following topics:

Recent Unicorn trends
Unicorns in 2022
Future Unicorns
Start-ups to watch out for

Start-up ecosystem outlook by top geographies

By GlobalData

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Free Whitepaper

Disruptive start-ups to watch out for

Recent Unicorn trends
Unicorns in 2022
Future Unicorns
Start-ups to watch out for

Start-up ecosystem outlook by top geographies

By GlobalData

James Beeson

@BeesonOnBeer James has been Just Drinks' deputy editor since February 2022. Previously he worked at The Morning Advertiser and as a freelance journalist and photographer. His favourite drink is a pint of best bitter, poured through a sparkler.

Free Whitepaper

Disruptive start-ups to watch out for

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Just Drinks membership gives you:

Want multi-user access? Explore our multi-user & corporate memberships

Free Whitepaper

Disruptive start-ups to watch out for

James Beeson

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