This month, Mintel’s GNPD, brought exclusively to you by just-drinks, reveals launches across all the beverage sectors, from juices to beer. In particular there are major new products from the stables of Interbrew and SoBe, who have been busy in the energy drink sector.
Go deeper with GlobalData
Lightly carbonated juices are gaining in popularity in the US, with another entry coming in the form of essn 100% Natural Carbonated Juice from SkylarHaley. essn is supposed to represent the “new essential.” It is available in such exotic concoctions as blood orange and cranberry, Fuji apple, and Minneola tangerine. This juice launch joins the other players currently in the market such as Nantucket Nectars’ Nectarfizz line, which recently went national, and Switch Beverage’s The Switch line, which is marketed primarily to health food stores. In other juice news, Chiquita is adding a Raspberry Aronia-flavored juice to its line. Aronia is used as an alternative to cranberries and is said to help maintain healthy circulation and blood pressure. The company is also branching into fresh-cut packed fruit for retail.
South Beach Beverage, better know for its SoBe RTD beverages, has been in production frenzy in both the US and Canadian markets. It has kept store shelves fully stocked with all sorts of products that are infused with various additives to make the lineup exclusive. In the US, SoBe No Fear Super Energy Drink features a slew of powerful components ranging from taurine to creatine. To target the Latino market, the company released its SoBe Fuerte Beverage. It’s made from a blend of mango, passionfruit, and other natural flavours to give it an ethnic tinge. Last year, South Beach Beverage presented Canadian consumers with SoBe A-Rush Energy Drink. It is a passionfruit-flavoured non-carbonated beverage that’s packed with an array of herbal supplements like Siberian ginseng, yerba mate, and guarana. More recently, the Lizard Lava line was extended with the launch of Orange Carrot, Cranberry, Strawberry Daiquiri, and Grapefruit flavours. All four varieties are made with aloe vera and retail in a convenient 4-pack. Besides the beverage industry, the SoBe brand can also be seen on products such as gum in the US and is sure to spread throughout other areas in the future.
Several tasty sodas appear in this issue, originating in the US. From Shasta Beverages comes a child-oriented soda called Shasta Shortz Red Grape Stain Soda. The product comes in short 8-fl. oz. cans and is decorated with an image of a stained-up pair of jeans. Also emerging in the economy sector of soda producers are two new flavours of Faygo-brand soda from National Beverage. The new sodas come in Coconut Cream Pie and Key Lime Pie flavours. Private label Safeway recently released two novelty sodas as well, Blue Jazz Blast (blueberry), and Red Twist, which is supposed to taste like red licorice.
A second low-carbohydrate beer will hit US shelves beginning in October in the form of Rock Green Light from Labatt USA. Styled after the company’s Rolling Rock beer, the product will feature the same amount of carbohydrates as the other competitor in the market, Michelob Ultra, but have three fewer calories per serving. Labatt is planning a national launch of the product, which will feature the painted green glass bottle similar to the Rolling Rock product. With the launch, the company will be ending production of Rolling Rock Light, its former light beer offering, launched in 1982, which has only been available in four major markets nationally.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe market for iced coffee is well developed in Asia, and we have seen a number of innovations. The latest offers convenience with a simple packaging novelty. The instant coffee mix is placed beneath a pull out strip, within a plastic tub. Once the strip is pulled, the cup needs to be filled with water and served with ice. The product is marketed under the Maxwell House brand, and has been introduced in South Korea by Dongsuh Food.
For the last ten years Sun Roma has been processing, canning, and devising commercial applications for new strains of tomatoes. The Arroyo Grande, CA- company has had a successful venture with the golden roma tomato, which can be found canned at many supermarkets and is also used in foodservice venues. Now the company devises a new format for the vine-ripened tomatoes, as a cocktail mix. Now available to select foodservice outlets on the West Coast of the US is Sun Roma SunnyMary Mix, a non-alcoholic golden tomato cocktail mix. The bright colour is a real eye-opener and an unexpected variation from the red bloody Mary’s we’re used to. The all-natural juice is infused with lime, celery, and pepper and can be drunk alone as a juice or blended with the usual suspects to act as a mixer. While currently available to foodservice operators in the US, retail markets are being developed for the product.
