The pages of the world’s drinks press resemble the columns of a Hollywood gossip
magazine at the moment. Stars and bit-part players are quickly linked together
in rumours of wedlock only for the participants to just as hastily deny any
possible coupling. Take the blockbuster-making Southcorp for example. Industry
followers lapped up rumours it was courting the diminutive but elegant Rosemount,
only to have Rosemount laugh off the stories as preposterous. And yet, only
a week later we find it was all true. Southcorp’s advances had only temporarily
stalled, an argument over the size of the dowry no less.

“More deals are expected given
the long term challenges of the consumer branded product industries”

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