The pages of the world’s drinks press resemble the columns of a Hollywood gossip
magazine at the moment. Stars and bit-part players are quickly linked together
in rumours of wedlock only for the participants to just as hastily deny any
possible coupling. Take the blockbuster-making Southcorp for example. Industry
followers lapped up rumours it was courting the diminutive but elegant Rosemount,
only to have Rosemount laugh off the stories as preposterous. And yet, only
a week later we find it was all true. Southcorp’s advances had only temporarily
stalled, an argument over the size of the dowry no less.
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“More deals are expected given the long term challenges of the consumer branded product industries” |
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