The Seagram/Vivendi deal and the subsequent disposal of its drinks arm may bring to an end a two and a half year period with plenty of consolidation talk but little action. Chris Brook-Carter reviews the possible winners and losers. For two and a half years now, since Grand Met and Guinness shocked the city and the spirits world with the announcement that they were to merge to form Diageo, talk of further drinks consolidation has been this industry’s favourite pastime.

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