The next frontier for the beer market is not your local bar or pub, or the beer cooler at your nearby supermarket; it’s your kitchen counter. Beer makers want a spot on the counter as the beer market aims to emulate the success of table-top coffee makers like the Keurig or Nespresso. Heinken’s The Sub “draught beer lifestyle appliance” is the latest salvo in what could be the next hot emerging sector of the beer market.
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