In a new series of ads running on Canadian radio, the Pepsi Taste Challenge will challenge Coca-Cola’s sense of humour by offering the Pepsi taste test to the Coca-Cola polar bears. But, where everyone remembers the original cola bears looking wholesome, happy and cuddly, in this latest series of radio ads their hackles are up and fur is flying when they try and tear apart a Pepsi Challenger for attempting to give them the Pepsi Taste Test.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)


Already a Member? LOGIN HERE


Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE