A new generation of non-alcoholic drinks, and the growth they are achieving, is deservedly generating excitement in the drinks sector. The key to capitalising on the non-alcoholic revolution, Ben Cooper writes, is understanding that consumers are making a positive choice – seeking something rather simply looking to avoid alcohol.
Non-alcoholic growth is about seeking, not avoiding – Consumer Trends
A new generation of non-alcoholic drinks, and the growth they are achieving, is deservedly generating excitement in the drinks sector. The key to capitalising on the non-alcoholic revolution, Ben Cooper writes, is understanding that consumers are making a positive choice - seeking something rather simply looking to avoid alcohol.