Marnier-Lapostolle – What has Gruppo Campari bought for US$760m? – The facts

Earlier today, Gruppo Campari announced its planned takeover of Marnier-Lapostolle. Here, just-drinks takes a closer look at the French company.

• Founded in 1827, Société des Produits Marnier Lapostolle – to give the company its full name – is headquartered in Paris, and is listed on Euronext in the city
• The group’s main bottling and packaging site is located in Normandy
• Marnier-Lapostolle also owns a real estate property in St Jean Cap Ferrat in France, which will be sold off as part of Campari’s acquisition
• As of 11 March, the company had a market capitalisation of EUR427m
• In the 12 months to the end of December, Marnier-Lapostolle posted sales of EUR151.7m, with EBITDA coming in at EUR30.8m
• Almost 90% of Marnier-Lapostolle’s sales come from exports, through third-party distributors. North America leads the way, with the US accounting for about 60% of total group sales. Asia has also performed well in recent years, leading to greater investment in China, Hong Kong, India and Vietnam
• According to the group, volumes of Grand Marnier in 2013 totalled 10.9m bottles, with 7.2m sold in North America, 2.9m in Europe and 434,000 in Asia Pacific
• The Grand Marnier mark accounts for about 85% of annual group sales. It includes Grand Marnier Cordon Rouge, Cherry Marnier, Louis Alexandre, Cuvée du Centenaire, Cuvée du Cent Cinquantenaire and Quintessence

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