SABMiller has prospered by taking a “bottom-up” approach in local markets instead of “force-fitting” a standard corporate model, according to the group’s outgoing boss.
just On Call – CAGNY 2013: SABMiller CEO talks up local approach in global markets
SABMiller has prospered by taking a “bottom-up” approach in local markets instead of “force-fitting” a standard corporate model, according to the group's outgoing boss.